We'd worked with Aer Cosmetics before, so when they reached out with a fun concept featuring their patent-pending Infinity Mascara Kit, a dorm room, and a digital camera, we were immediately on board.
Photo by Thomas Cavalcante
After receiving the initial pitch, we worked closely with the team at Aer to come up with an original script and story sequence. With the end of the school year rapidly, approaching, we moved quickly to coordinate location, equipment, actors, and crew for our dorm-room themed ad. Shoot day came just weeks later. 21 shots in 10 hours later, we wrapped on a successful day of production.
Photo by Thomas Cavalcante
From the outset, the goal was to produce a high-quality commercial on a tight timeline—just 50 days separated the initial pitch from final delivery. Although the ad was never publicly released due to internal team changes, the piece now stands as a spec project that highlights the brand’s core message and our creative direction. Select B-roll footage from the shoot still appears across various Aer media channels.
